PROMOTION AND FACILITATION OF LIVING KIDNEY DONATION THROUGH A COMMUNITY-DIRECTED DONATION APPROACH. WE EMPOWER POTENTIAL DONORS TO PERSONALIZE THEIR LIFE-SAVING GIFT BY SELECTING A SPECIFIC "COMMUNITY" FOR THEIR DONATION. WHILE THE DONATION IS ANONYMOUS, THE DONOR DIRECTLY HELPS A RECIPIENT IN THEIR COMMUNITY EVEN IF THEY DON'T PERSONALLY KNOW ANYONE IN NEED.
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