Kqed Inc

KQED is a purpose-bound and mission-aligned organization. We exist to inform, inspire and involve because an informed, inspired and involved citizenry is the foundation of a healthy democracy. Our mission is to serve audiences with trusted, quality programming, so that individuals can achieve their full potential. We know that when media is used as a force for good, we can spark curiosity, foster understanding and build bridges across differences. KQED combines media, journalism and technology for the common good, and we aspire to be the leading convener of civic dialogue in the Bay Area.

KQED values include creativity, diversity, service and trust. We exemplify those values in our programming, storytelling, journalism and educational services. We also believe in transparency, and in that spirit we have a Standards and Practices section with greater detail about how we practice journalism and adhere to the highest principles in our work every day.