EMBRACE Action is an inclusive, grassroots organization that partners with families and groups to develop and strengthen the skills and resources needed to effectively advocate for racial equity and diverse communities. Committed to the vision of racial equality, our organization offers programs that provide parents and groups with the resources, tools, and support to be more actively engaged in advocating for racial equity.

We bring people together for meaningful conversation and experiences that can lead to growth and heal the racial divide in our communities.

Our story began on June 1, 2020. In response to national unrest and heightened activism and fury over the killing of Minneapolis resident George Floyd, our co-founders joined the first anti-racism march with friends and family in their hometown of Frisco, Texas, a suburb of Dallas. After marching with their sons, these women committed to working with other parents and groups in their community to shine a light on racial inequities and to formulate strategies and solutions to empower our future leaders to be vocal advocates for racial justice and equality. Out of this desire to create awareness, EMBRACE Action was born. With the help of a committed web development team, a group of high school and college interns, and the unwavering support of their family and community, this organization came to fruition.

A week later, EMBRACE Action officially launched, offering learning programs to the Frisco community and beyond. When Kaanji was asked how these three, suburban working moms who had never organized before were able to start EMBRACE Action in less than a week, she wrote, “as a Black woman whose Black son was on the verge of adolescence, I knew the urgency of this movement. I know that the world can be better and we can do better - we just need to know how. The 13th century poet Rumi wrote: 'start a huge, foolish project, like Noah…it makes absolutely no difference what people think of you.' It was our desire to start something big and impactful that led us to create EMBRACE Action."

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