THE CORPORATION IS FORMED AS AN EDUCATIONAL SERVICE TO ASSIST IN BUILDING A QUALIFIED WORKFORCE FOR THE MICHIGAN CONSTRUCTION INDUSTRY, USING THE INTERNET, BROADCAST AND DIGITAL MEDIA, AND OTHER RESOURCES TO LINK CONSTRUCTION INDUSTRY CONTRACTORS, EDUCATIONAL AND TRAINING INSTITUTIONS, AND WORKERS ORGANIZATIONS WITH PROSPECTIVE EMPLOYEES. THE CORPORATION SEEKS TO PROMOTE A POSITIVE IMAGE FOR MICHIGAN'S CONSTRUCTION INDUSTRY TO ATTRACT, RECRUIT, EDUCATE, TRAIN AND SUPPORT NEW WORKERS.
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